Why Us?

A career in real estate is truly exciting and rewarding. As a professional real estate agent, you have the opportunity to help people fulfill their dreams, and to make a good living. But not all real estate companies are created equally. There are many reasons to choose Prudential California Realty over other companies.

Click here to read why agents are joining Prudential California Realty.

Market Leadership

Founded in 1887 as Mason-McDuffie Real Estate and transitioning to the Prudential name in 1997, Prudential California Realty is a leading innovator of real estate technology solutions to its agents and clients. The company closed more than 6,500 transactions and generated $3 billion in sales in 2008.

Nationwide Referral Network

Prudential California Realty offers nationwide buyer referrals through extensive corporate contacts, our relationships with top U.S. real estate companies, and, with more than 1,700 sales associates in 40 offices, the most active network of real estate professionals in the Western United States. Additionally, as part of the Prudential Network, we are associated with more than 64,000 sales associates throughout North America.

Superior Training

Prudential California Realty is known for its agent training programs. Introductory training covers real estate basics such as financing, contracts, listing & sales and marketing, role playing and much more. There are numerous courses for those new to real estate, as well as the seasoned professional.

A Leader in Real Estate Technology

We are widely recognized as one of the most innovative real estate companies in the nation. We introduced the industry's first fully integrated, web based technology platform, allowing our sales associates and offices the opportunity to provide real-time information to our consumers from anywhere in the world.

Our Internet Web site – http://www.prurealty.com/ -- has more than 80,000 unique visitors monthly. Our Web site provides excellent exposure and plenty of leads and qualified referrals to our Sales Associates.

• WebTop Intranet - The WebTop, our company Intranet gives sales associates immediate access to tools that help them maximize their business efficiency, including online sales forms, marketing tools, daily calendar, library of more than 500 business documents, the Client Management Center, and much more.

  Click here for a demo of The WebTop.

• Agent Web Sites - Each agent with Prudential California Realty has a personalized web site that provides their buying and selling clients with a host of valuable information, starting with a full MLS property search.
• Technical Support - We provide free training and support for The WebTop to all agents. Our Help Desk provides support Monday-Friday, 8:30 A.M.-5:30 P.M.

Successful Marketing

We support our Sales Associates with a strong foundation of marketing services. Each year we invest millions of dollars in advertising to keep Prudential California Realty in front of our customers.

Our virtual online marketing department provides our sales associates with high quality color direct mail, flyers and brochures, all delivered by the next business day. Our Company Store provides agents with advertising specialty items, branded merchandise, thank you gifts, and other items to help Sales Associates grow their business.

One-Stop Real Estate Services

• Residential real estate sales
• In-house mortgage services
• Relocation services
• Land investment
• Home warranties
• Energy and home security services